CRO for Shopify

Shopify CRO agency for Shopify and Shopify Plus stores

We help Shopify brands increase their Shopify conversion rate — auditing themes, apps and site speed, then A/B testing product pages, cart drawers and Shopify Plus checkout without slowing your store down.

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+18.4%mobile PDP conversion+9.6%add-to-cart−1.2smobile load time

Common problems

Why Shopify stores lose conversions

We see these on almost every audit. Here's the problem, and the kind of fix we A/B test.

App bloat slowing every page

Each app adds scripts, and together they push load times past what mobile shoppers will wait for.

What we test: Audit every app, remove or replace heavy scripts and set a speed budget.

Theme defaults nobody tested

Product page layouts, variant pickers and galleries are exactly as the theme shipped them.

What we test: Test layout, variant selection and media against your real customer questions.

A cart drawer that leaks orders

The drawer opens, shows a total, and nothing else to keep the shopper moving.

What we test: Free-shipping progress, relevant add-ons and trust messages inside the drawer.

Search and filters that frustrate

Shoppers who search convert best, yet search results and filters are often an afterthought.

What we test: Test search, filtering and merchandising on your highest-intent pages.

Express checkout in the wrong place

Shop Pay and other express buttons either distract too early or appear too late.

What we test: Test placement on product page, cart and drawer for your audience.

Plus checkout features left unused

Shopify Plus stores often run a checkout that looks exactly like everyone else's.

What we test: Checkout UI extensions for reassurance, delivery promises and post-purchase offers.

Goals

Shopify metrics we improve

Add-to-cart rateMore product views turn into intent.

Cart-to-checkoutFewer carts abandoned in the drawer.

Conversion rateMore sessions end in an order.

Store speedFaster pages, measured on real mobile networks.

How it works

Our Shopify CRO process

First test live by day 21. Every A/B test runs to 95% confidence before we call it.

1Week 1–2

Research

Shopify analytics reconciled with GA4, app and speed audit, session recordings, exit polls and customer surveys.

2Week 2

Prioritize

Ideas ranked by revenue opportunity, evidence and how easily they can be built in your theme.

3Week 3

Design & build

Variants built in Liquid and theme sections, or with Shopify testing tools such as Intelligems or Shoplift.

4Week 3+

Run & QA

Tests built on a duplicate theme, checked on real devices and against the speed budget.

5Every test

Ship & repeat

Winners coded into your live theme with your approval, then the next cycle begins.

Proof

Shopify CRO results

Shopify PlusSkincare

+18.4%

mobile product page conversion

A lab-report proof module and a free-returns promise next to the buy button.

+$370K / year

★★★★★+18.4% product page conversion

"In eleven weeks they found $310K a year we were leaving on the product page. Every win came with a confidence number, not a vibe."

Rohan MehtaCo-founder, Kesar & Co.

See all CRO case studies →

What's included

What's included in our Shopify CRO services

Shopify analytics and GA4 reconciliation
App and site-speed audit
Theme and section-level A/B tests
Cart drawer optimization
Shopify Plus checkout extensions
Shipping threshold and offer tests
Winners coded into your live theme
Monthly revenue impact report

FAQ

Shopify CRO FAQs

Yes, both. Shopify Plus adds checkout extensibility, which opens up checkout tests that standard Shopify stores can't run.

Intelligems, Shoplift, VWO and Convert, depending on what you want to test and how your theme is built. We'll recommend the lightest option that does the job.

Tests are built and checked on a duplicate theme. Winners are only published to your live theme after QA and with your approval.

Yes. For Hydrogen and other headless builds we run server-side or edge tests with your developers so there is no flicker or slowdown.

Also see: CRO for eCommerce · CRO for SaaS

Get a free Shopify CRO audit

Get a free CRO audit: a 15-minute recorded walkthrough with your three biggest revenue leaks and the first A/B test to run.

Get Your Free CRO Audit