eCommerceFootwear
+11.2%
checkout completion
A size-confidence quiz and a free-exchange message inside the cart.
+$230K / year
Case studies
Conversion rate optimization case studies
Real A/B testing results from eCommerce, Shopify and SaaS clients — with the research, confidence level and revenue impact. One of them lost. We kept it in.
640+A/B tests run
$10M+revenue added for clients
+23%median year-one lift
95%minimum confidence
SaaSProject management
+32%
trial sign-ups
Sign-up cut from five fields to two, with qualifying questions moved into onboarding.
+$410K ARR
B2B SaaSHR software
+21%
demo requests
'Contact sales' replaced with a two-step form and instant calendar booking.
+$260K pipeline / quarter
ShopifySleep
+9.1%
revenue per visitor
The 100-night trial reframed as 'sleep on it, then decide' with a side-by-side comparison.
+$520K / year
ShopifyKids' fashion
−4.3%
conversion — a losing test
An autoplay video hero slowed mobile pages. It led to a speed budget and a +6% follow-up win.
Saved a sitewide rollout
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