eCommerceFootwear
+11.2%
checkout completion
A size-confidence quiz and a free-exchange message inside the cart.
+$230K / year
CRO for eCommerce
eCommerce CRO Services
that grow revenue per visitor
We're an eCommerce CRO agency for D2C and online retail brands. We find out why shoppers leave without buying, then increase your eCommerce conversion rate with A/B tests on product pages, collections, cart and checkout.
+11.2%checkout completion+9.1%revenue per visitor+27%subscription take-rate
Common problems
Why eCommerce stores lose conversions
We see these on almost every audit. Here's the problem, and the kind of fix we A/B test.
Product pages that leave questions open
Shoppers open a new tab to check reviews, sizing or delivery times, and many never come back.
What we test: Answer the top three objections from exit polls right next to the buy button.
Collection pages that bury best-sellers
Default sort orders push slow movers to the top and make browsing feel like work.
What we test: Test sort order, filters and badges based on conversion and margin data.
Surprise costs at checkout
Shipping fees and delivery dates appear only on the last screen, after the shopper has committed.
What we test: Show free-shipping thresholds and delivery estimates on the product page and cart.
A mobile store designed on a desktop
Most traffic is on phones, yet key actions sit outside the thumb zone and pages load slowly.
What we test: Thumb-friendly add-to-cart, lighter media and a speed budget for every variant.
Weak trust at the moment of payment
Returns, guarantees and payment security are hidden in the footer.
What we test: Place reassurance exactly where recordings show people hesitate.
Average order value that never moves
Bundles and upsells are added by app, not by evidence, and quietly lower conversion.
What we test: Test bundles, thresholds and post-add offers against a clean control.
Goals
eCommerce metrics we improve
Conversion rateMore of today's visitors become customers.
Revenue per visitorOur primary metric, so we never trade AOV for conversion.
Average order valueBundles, thresholds and upsells that are tested, not assumed.
Checkout completionFewer abandoned carts between basket and payment.
How it works
Our eCommerce CRO process
First test live by day 21. Every A/B test runs to 95% confidence before we call it.
1Week 1–2
Research
Funnel analytics, heatmaps, 300+ session recordings, exit polls, post-purchase surveys and user tests with real shoppers.
2Week 2
Prioritize
Every idea gets a LEAK score: size of the revenue leak, strength of evidence, effort and what we already know.
3Week 3
Design & build
A written hypothesis, mobile-first design and a clean build in your testing tool or theme.
4Week 3+
Run & QA
Cross-device QA, sample-ratio checks and a minimum of two full weeks per test.
5Every test
Ship & repeat
Winners go live permanently. Losses are written up and feed the next round of research.
Proof
eCommerce CRO results
"Our in-house developers ship faster now, because the research tells them what to build instead of the loudest person in the room."
What's included
What's included in our eCommerce CRO services
- Full-funnel analytics audit
- Heatmaps and 300+ session recordings
- Exit polls and customer surveys
- Moderated user tests
- Prioritized test roadmap
- 4–8 A/B tests a month
- Design and front-end development
- Monthly revenue impact report
- Shared Slack channel with the team
FAQ
eCommerce CRO FAQs
CRO Agency INDIA works with Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento) and headless stores. The research process is the same on every platform; only the build method changes.
No. We change what the research says is costing you sales and test each change against your current store, so every improvement is proven before it goes live.
Most eCommerce programs run 4–8 A/B tests a month, depending on traffic. Lower-traffic stores run fewer, bigger tests so each one can reach 95% confidence.
Every variant has a speed budget and must not push mobile Largest Contentful Paint above 2.5 seconds. Speed is checked during QA before any test goes live.
Also see: CRO for SaaS · CRO for Shopify
Get a free eCommerce CRO audit
Get a free CRO audit: a 15-minute recorded walkthrough with your three biggest revenue leaks and the first A/B test to run.
Get Your Free CRO Audit